To achieve this, careful attention and creative thinking goes into each area and aspect of event so that no opportunity is missed to promote the product.  So for this interactive event, our product displays, workshops, demonstration areas, decorative features and photographic backdrops all drew on inspiration from the product’s advertising campaign. This included the large, central product display (the beautiful Cuadra san Crisobel exhibition centre, the advert’s film location), the graffiti wall photo backdrop (commissioned for the advert) and the rustic head-dress workshop. We created branded patterns for our own take on traditional Mexican ‘Papel Picados’ to provide an interesting close up backdrop for any manicure station photographs.

We carefully selected flowers for the head-dress workshop, as well as further decorative elements, such as rugs, soft furnishings and furniture. All of this was overlooked by photographs from the ad campaign, completing a space that was infused with the brand and its marketing.