Client: Louis Vuitton
Agency: Polar Black
Event: Collection Launch
Venue: Bruton Street
Louis Vuitton took over the former Stella McCartney store in Bruton Street to showcase Creative Director, Virgil Abloh's, first collection.
Created in homage to the Wizard of Oz theme prevalent throughout the collection, we transformed the venue to entice guests to 'follow the yellow brick road’ though the space and collection.The road took fashionistas through poppy fields and neon LV installations, designed to emulate the land of OZ, with key pieces from the collection dotted along the way.
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design@invisibleblue.com